Founder cohort: full Core at $249/mo, or $199 paid annually. First cohort only

Vehicle research doesn’t start on Google anymore…

When a buyer asks AI for a car, make yours the answer.

Send us the same inventory feed you already use. VIN Index helps ChatGPT, Google AI, and Copilot find your vehicles, and sends interested shoppers directly to your dealership instead of a listing marketplace.

Free, no card, about a minute. See exactly what ChatGPT, Copilot, and Google AI can read from your inventory today. Or see how it works.

Feed synced 14 min ago
leadAttributed to ChatGPT, routed to your CRM

Maple Ridge Auto’s AI visibility, trending up

+5.2%
Last 30 daysAll platformsExport
312
Shoppers sent by AI
47
AI inventory searches
9
Leads from AI

Shoppers sent by AI

before VIN Index, dashed

FebMarAprMayJunJul
  • ChatGPT143
  • Copilot84
  • Google AI59
  • Perplexity26

sample dashboard, illustrative · confirmed events only

The questions buyers now ask AI

  • Most reliable SUV under $20,000?

    asked in ChatGPT

    MR

  • Best first car for a teenager?

    asked in Copilot

    DL

  • What should I buy instead of a RAV4?

    asked in Perplexity

    AK

  • Cheapest AWD crossover to own?

    asked in Google AI

    JS

  • Is a 2019 Forester a good buy at 75k km?

    asked in ChatGPT

    EM

  • Best used truck for towing under $30k?

    asked in Copilot

    RT

  • Which hybrid holds its value best?

    asked in ChatGPT

    HL

  • Good family minivan near me under $25k?

    asked in Google AI

    PF

  • What does a fair all-in price look like?

    asked in Perplexity

    CN

  • Best car for a new driver in the snow?

    asked in ChatGPT

    SW

Every one of these is a chance for one of your vehicles to be the answer.

Why now

Buyers already moved. Their first stop is an AI assistant.

44%
of car shoppers have already used AI tools to shop, and 97% say it will shape their decision.

Cars.com, 2025

25%
of new-vehicle buyers used AI in their journey in 2025, the first year it was tracked.

Cox Automotive, 2025

50%
roughly the drop in clicks to traditional results once an AI summary appears.

Pew Research, 2025

Shoppers who arrive from an AI assistant tend to be higher-intent. They already asked a question and got your car as the answer.

The trap

You pay to rank below the sites you pay.

Listing sites take thousands a month, then outrank your own store for your own cars, surround your vehicle with competitors, and cross-sell your shopper to other dealers’ cars. You are paying to be made more dependent.

What’s a good used RAV4 near me under $25k?

Great match: the 2020 Toyota RAV4 XLE AWD at Maple Ridge Auto — $23,900.Source: autotrader.com

The car you asked for

2020 Toyota RAV4 XLE AWDYou

Maple Ridge Auto

$23,900

Other dealers on this page — 47 results

2020 RAV4 LE

Northgate Motors

$21,450

Great deal

2019 RAV4 XLE

City Auto Group

$22,900

Good deal

2021 RAV4 LE

Prime Cars

$23,100

Great deal

2020 RAV4 XLE

Summit Motors

$22,600

Great deal

2019 RAV4 LE

Lakeshore Auto

$21,900

Great deal

2021 RAV4 XLE

Metro Toyota

$24,200

Fair deal

2020 RAV4 LE

Valley Motors

$22,100

Great deal

2019 RAV4 XLE

Cardinal Auto

$22,750

Good deal

2021 RAV4 LE

Riverside Cars

$23,400

Great deal

2020 RAV4 XLE

Eastgate Motors

$22,950

Great deal

2019 RAV4 LE

Parkway Auto

$21,700

Great deal

2021 RAV4 XLE

Bayview Motors

$24,050

Good deal

2020 RAV4 LE

Highland Cars

$22,300

Great deal

2019 RAV4 XLE

Fairview Auto

$22,850

Fair deal

2021 RAV4 LE

Crossroads Motors

$23,650

Great deal

2020 RAV4 XLE

Woodbine Auto

$22,400

Great deal

2019 RAV4 LE

Station Road Cars

$21,250

Great deal

2021 RAV4 XLE

Grandview Motors

$24,400

Good deal

Customer lost

Gone to a competitor in the list.

  1. 1A shopper asks AI for a carTheir first stop is an assistant, not a lot.
  2. 2AI cites your carGreat — but the source is autotrader.com.
  3. 3The tap opens a wall of rivalsEvery competing dealer, not your store.
  4. 4They scroll past you, and you lose the saleYour shopper vanishes into the list.

Outranked

Your monthly fee funds the SEO machine that beats your own site for your own inventory.

Siphoned

Your car pulls the shopper in; the page shows them every competitor right next to it.

Cross-sold

The inquiry on your car comes to you, but the platform keeps nudging that same shopper toward other dealers’ cars, and keeps the data.

AI is the first real chance to flip it, because it answers with a source instead of a grid of your competitors.

See the full case

How it works

One feed, once. Live in about an hour.

No new website, no code, nothing for your team to learn. You point the same inventory feed your other vendors already get at VIN Index, and the rest is automatic.

01

Connect your existing feed

The same inventory export already going to your website and listing providers. One-time setup, no code, nothing new for your team.

02

We make every vehicle AI-ready

We organize and publish your inventory so AI platforms can accurately understand the vehicle, the price, whether it is still available, and which dealership has it.

03

Shoppers come straight to you

When an AI platform recommends your vehicle, the shopper lands on your branded page and the lead is sent to your CRM.

See how it works

Your inventory, everywhere AI shoppers are looking.

Read live when a shopper asks, and delivered to the AI shopping platforms ahead of time.

  • ChatGPT
  • Gemini
  • Copilot
  • Perplexity
  • Claude
  • Google AI
  • Grok
  • DeepSeek
  • ChatGPT
  • Gemini
  • Copilot
  • Perplexity
  • Claude
  • Google AI
  • Grok
  • DeepSeek

Each platform decides what it accepts and several of these programs are still rolling out, so we publish to each one as it opens.

Your dashboard

See which vehicles AI finds, and which leads it sends.

Shoppers ask assistants the same buying questions your showroom hears every day. We track the ones that matter in your market and show you, assistant by assistant, whether your store is the answer.

tracked queries · your marketcited on 4 of 5
  • best used AWD SUV under $18,000 near HamiltonChatGPT: you are citedCopilot: you are citedPplx: you are cited–Gemini: not citedyour store
  • is the 2019 Subaru Forester reliable?ChatGPT: you are citedCopilot: you are cited–Pplx: not citedGemini: you are citedyour store
  • used SUV around $300 a month in HamiltonChatGPT: you are cited–Copilot: not citedPplx: you are cited–Gemini: not citedyour store
  • bad credit SUV financing near me–ChatGPT: not cited–Copilot: not cited–Pplx: not cited–Gemini: not citedaggregator
  • Forester vs CR-V used — which to buy?ChatGPT: you are citedCopilot: you are citedPplx: you are citedGemini: you are citedyour store

One query still cites an aggregator. That is the gap the enriched pages and credit-ready facet pages go after next.

sample queries, illustrative · re-checked weekly on Core, daily on Pro

confirmed eventslive
312
shoppers sent
47
AI searches
9
leads
1,400
platform checks
  • 41mGPTBotchecked your Forester listingverified
  • 33mPplxBotchecked 3 of your listingsverified
  • 19mChatGPTbuyer referred → Forester VDPsent by AI
  • 12mClaudesearched your inventory for an SUVAI search
  • 4mCopilotbuyer referred → your inventorysent by AI
  • nowChatGPTlead → your CRM · source attachedattributed

sample stream, illustrative · hit type × platform · never an estimated traffic number

The questions, tracked

The real buying questions in your market, payment, credit, cross-shop, re-run on ChatGPT, Copilot, Perplexity, and Gemini. You see where your store is the answer and where a listing site still owns it.

The activity, confirmed

Shoppers sent by AI, searches run against your inventory, and platform checks on your listings, each tied to a platform and a vehicle. Never an estimated traffic number, because no honest one exists.

The leads, attributed

Every lead lands in your CRM stamped with the AI platform that sent it and the vehicle it came from, so you can draw a straight line from the feed you connected to the buyer who showed up.

The question we get most

“But I already have a website.”

You do, and it is doing its job. A good dealership website is built for people: your photos, your team, your financing pitch, your phone number. For the shopper who already knows your name, it converts. Keep it.

An AI assistant is a different kind of visitor. It is answering a shopper who has never heard of your store, and to put a vehicle in that answer it needs your inventory as structured, machine-readable data, not as a page designed for human eyes. That is the one thing a website is not built to hand over.

VIN Index is purpose-built for that second visitor. It runs alongside your site, it does not replace a thing, and every shopper it earns lands on a page branded to you.

  • Your website keeps its job
  • Nothing to rebuild
  • No traffic taken from your site
Maple Ridge Auto's own dealership website, showing its inventory as a shopper sees it

What an AI reads

1 of 64 vehicles

vehicle facts

name
2020 Toyota RAV4 XLE AWD
vin
JTMRWRFV8LD062418
trim
XLE
drivetrain
AWD
price
27495 CAD, all-in
mileage
68742 km
availability
InStock
seller
Maple Ridge Auto, BC

market position

position
8% below regional median
compared against
41 listings within 150 km

financing, illustrative

good credit
$412 / mo · 72 mo
rebuilding
$486 / mo · 60 mo

grounded answers

Is it good in winter?
AWD, 8.4 in ground clearance, winter tires included.
How reliable is this generation?
Widely regarded as one of the most reliable compact SUVs.
What do shoppers cross-shop it against?
Honda CR-V, Mazda CX-5, Subaru Forester.

qualifies for

  • awd-suv-under-30k
  • low-km
  • winter-ready
  • family-suv
  • rebuilding-credit

published by VIN Index from your feed, refreshed within the hour

Your site, untouched64 vehicles in your feedEvery fact an assistant needs
One page, two readers. Your website keeps doing what it does for shoppers. VIN Index publishes the same inventory as structured facts, which is the form an assistant needs before it can recommend your vehicle to someone who has never heard of you.

The question every dealer asks

“So do I have to quit AutoTrader?”

No. Not on day one, and that is the honest answer. Keep what is working while VIN Index builds you a channel you own, and let it carry more of the load each month. It is additive, a way to reduce the dependency over time, not a same-day rip-and-replace.

More straight answers

Whose side we’re on

Built for dealers, not for the listing sites.

VIN Index makes money one way: a flat monthly fee. We never broker your leads, resell your traffic, or sit between you and your buyer.

  • No contract
  • Cancel anytime
  • No per-lead fees
  • Flat monthly, any lot size

Your shopper.
Yours to keep.

Listing marketplaces put your vehicle next to competing dealers and nudge your shopper toward other cars. They run on traffic and impressions, so they win when shoppers keep browsing. On your VIN Index pages there is no competitor carousel at all. We add market context when it strengthens your vehicle, we never publish deal ratings, and we never place your car in a public price ranking. The shopper reaches your listing, and the inquiry comes straight to you.

You

get the inquiry, with the AI source attached, in your CRM.

The shopper

contacts you directly through your own page.

No competitors

sit beside your car or pull the shopper away.

Around your vehicle

Listing sites

Competing dealers’ listings and “similar cars” suggestions.

VIN Index

Just your vehicle, cited as the source.

What they optimize for

Listing sites

Traffic, impressions, and clicks across every listing.

VIN Index

Getting the shopper to your vehicle and your store.

Where your shopper goes next

Listing sites

Any other dealer on the platform.

VIN Index

To you.

How it makes money

Listing sites

Paid placement and ad impressions. You compete for attention on your own car.

VIN Index

A flat monthly rate. You are the answer, not one of twenty.

The inquiry

Listing sites

Routed through the marketplace.

VIN Index

Comes straight to you with the AI source attached.

Listing sites sell attention across every dealer on the page. VIN Index makes your vehicle the answer, so the shopper comes to you.

Pricing

Flat monthly, per rooftop. No per-lead charges.

Free

$0no card

Your used inventory listed with AI-readable vehicle pages and complete vehicle information, discoverable by AI assistants. Unlimited vehicles.

List your inventory free

Founder Core

First cohort only

$249/mo

The citation product at any lot size: always-on enrichment, your own agent endpoint, syndication feeds, and every lead in your CRM. $199/mo paid annually. Rate locked 12 months while subscribed.

Claim a founder spot

Founder Pro is $499/mo, or $399 paid annually, and adds the query-level funnel, a custom domain, and financing tools inside the chat. Pro rooftops get hands-on setup, so they go out by application. When the founder cohort closes, the standing ladder is Core at $499 and Pro at $699. New-vehicle territories are sold separately. See full pricing.

Learn how AI visibility works

Read the full guide

Can AI find your cars today?

Run the free check on your current AI visibility. We show you how readable your inventory is to ChatGPT, Copilot, and Google AI, and what is holding you back. No feed, no card, no setup.

Check if AI can find my carsClaim a founder rooftop