Straight answers.

VIN Index turns your inventory feed into fast, structured listing pages and a live feed built to be read by AI assistants like ChatGPT, Copilot, and Google’s AI, with links and attribution that route inquiries back to you. One feed in, four ways out: a listing page, an endpoint AI can query, your dashboard, and outbound feeds to the major AI shopping surfaces.

Two ways. First, on surfaces that are yours: a fast, structured listing page for each vehicle on your own branded site, plus a live endpoint AI assistants can query directly. Those get read when a shopper is already looking, and they never sit your car next to a competitor. Second, we push your inventory into the AI shopping catalogs themselves, formatted the way Microsoft Copilot, OpenAI’s ChatGPT, and Google each require, so your cars are in the index before anyone searches. Those catalogs are shared by every seller, but even there your result carries your own link and attribution and the inquiry routes to you. Several of these shopping programs are still rolling out, so we publish to each the moment it opens to feeds.

No. SEO chases your rank in Google’s blue links. VIN Index builds a new surface designed for AI discovery, structured so assistants can read your inventory directly and are eligible to cite it. It runs alongside your website and your existing SEO. It does not replace either.

They research and shortlist there first. Roughly one in four 2025 car buyers already used AI tools while shopping (CarEdge), and 97% of AI-using shoppers say it shapes their decision (Cars.com, Nov 2025). When AI surfaces your vehicle, the inquiry still routes to you. AI has become the new top of the funnel, not the checkout.

Those are marketplaces: they place your vehicle next to competing dealers and recommend other cars to your shopper, and they profit from traffic and impressions across every listing. VIN Index is different: it makes your vehicle the citable source on AI answers, with no competitor carousel around it, so the shopper reaches your listing and the inquiry comes to you. It is a complementary surface, not another marketplace listing.

You do. VIN Index is not a marketplace and never surrounds your vehicle with competitors’ listings. When an AI assistant cites your vehicle, the shopper reaches your listing and the inquiry comes straight to you with the AI source attached. Your shopper, yours to keep.

One feed, once: the same inventory feed your other vendors already get, over SFTP. No code, no new website, nothing for you to maintain. Most rooftops are live in about an hour after the feed is connected.

Your dashboard shows real AI-referred visits and agent tool activity as confirmed events, first-party telemetry we can actually verify. We deliberately never show an inflated estimated-total-reach number, because no honest version of that number exists.

It comes from your inventory feed, and only your feed. We never scrape your lot or anyone else’s. Every VIN is validated against NHTSA and enriched with market context (for example, 8% below the regional median) so the listing is accurate and machine-readable.

Flat monthly, per rooftop. No per-lead fees and no surprise increases. Standard is $249/mo. Founding members lock $149/mo for as long as they stay continuously subscribed. It is included free for BKD CRM customers. You can start with the free AI Readiness Analyzer, no card required.

VIN Index publishes one clearly stated price per vehicle as structured, machine-readable data, so the price a shopper or AI agent sees is the price your listing advertises. The FTC’s CARS Rule was vacated and withdrawn in early 2026, but the underlying standard still applies: under Section 5 of the FTC Act, an advertised price must reflect what a buyer can actually pay, with no hidden mandatory fees, and the FTC is actively enforcing it (it warned 97 dealer groups in March 2026). Some states, like California, add their own pricing-disclosure laws. We give you clean, consistent pricing data to present honestly; you choose the price you publish and remain responsible for your own ad compliance.